Magnetic Eyes innovates animal-friendly products in the beauty industry

Cruelty-free products have received a lot of attention in the beauty industry. Magnetic Eyes wants to bring that concept from cosmetics to magnetic eyeliner and lashes. Read the founder’s story and unique idea in this week’s Small Business Spotlight.

What does the company do?

Offers cruelty-free magnetic eyeliner and magnetic eyeliner lashes.

These products adhere to the eyes by means of small magnetic strips. And unlike many cosmetic brands, these products are not tested on animals. In addition, there are no harmful ingredients.

Business niche

Provide customers with a choice of ethical, clean products.

Founder Serena Tucker told Small Business Trends, “Choose products that have never been tested on animals. Choose a formula that isn’t filled with harmful ingredients, but is strong enough to get the job done. We don’t waver with all of our products. ”

Business Origin Story

After hearing negative experiences with other products.

Before launching Magnetic Eyes, Tucker started her own home salon. While working with customers, she learned all about the problems they had with other products. And she had similar experiences herself. So she decided to do something about it.

She says, “I had heard from my clients for many years that their lashes were extremely damaged by lash extensions (myself included) and that they were tired of paying so much to visit the lash salon.”

Biggest win

Make content creators become true fans.

Tucker explains, “Many of them talk about our lashes with no incentive (we don’t use paid influencer strategies – all organic). And many times they will buy again. We have an uplifting brand and love working with other confident and empowering women! ”

Biggest Risk

Investing hair salon money in a new business.

Tucker says, “The biggest risk was having to spend all my savings at the start of the covid lockdowns with just 100 people in my audience. I had so much confidence in my products. But I didn’t have a lot of ecom marketing skills and was lucky enough to get great guidance from someone in the digital marketing industry.”

How would they spend an extra $100,000?

Marketing and product development.

favorite quote

“If you change the way you look at things, the things you look at change.” † Abraham Hicks.

Image: Magnetic Eyes

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