Meta recently announced that they are expanding the ways creators can make money on Facebook and Instagram.
Meta announces new ways for creators to monetize Facebook and Instagram
Meta also stated that they will extend their commitment not to pay subscription, badge, paid online events and bulletin fees for an additional year. The no-fee status will now continue until January 1, 2024.
Facebook stars now open to all eligible creators
Part of the monetization expansion includes Facebook Stars, which until now has only been available to select testers. The ‘digital asset’ allows fans to purchase and send their favorite creators and is now open to all eligible creators on Facebook Live and on-demand videos. It will also be available on Facebook Reels soon.
Eligibility criteria require creators to have at least 1000 followers in the past 60 days. They must also comply with the partner monetization and content monetization policies. There are also location restrictions as not every country is currently eligible, but the United States is one of the eligible markets.
More Facebook roles earn opportunities
On the About FB website, Meta explained the new earning opportunities for Facebook Reels: “Last year we announced our Facebook Reels Play bonus program, which gives creators the opportunity to monetize Facebook by creating and sharing eligible public roles. Until now, this was only available to select creators by invitation, we’ll be opening an application process soon for US-based creators meeting [certain] criteria.”
The criteria for creators requires that they have created five or more original reels in the last 30 days, plus more than 100,000 plays in the last 30 days. They must also comply with the partner monetization and content monetization policies.
Meta also explained that they are testing ways creators can monetize both Instagram and Facebook with cross-posted Reels. It will be through the ‘Paid Partnerships with’ label for branded content on Facebook Reels, making it easy for sponsors to convert it into branded content ads.
“We will soon begin testing Creator Marketplace on Instagram, where brands and creators can more easily build branded content partnerships,” Meta added. “Creators can indicate which brands and topics they are interested in creating branded content for, discover opportunities to collaborate with vetted brands, and manage their branded deals without leaving the app. We will also begin testing in-app payments so that brands can pay branded content creators directly through Instagram when a project is completed.
“Brands will also be able to discover and collaborate with Instagram creators through Meta Business Suite using demographic and interest filters for both a creator and their audience. Once they’ve found a creator they’d like to work with, they can send a project with details of the opportunity, including deliverables and payment offered.”
Availability of digital collectibles
Meta is also expanding their test of digital collectibles on Instagram to more creators and a few additional countries. Now more creators and collectors will be able to share their digital collectibles on Facebook and Instagram once the feature is rolled out on Facebook with a select few US creators.
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