Noon Creative gives a personal touch to PR and Marketing

There are numerous major agencies that offer PR and marketing services. But smaller companies often offer more tailored and holistic services for businesses. The founder of Noon Creative has learned important lessons by working at larger agencies. And now she uses those lessons in her own pursuit. Read about her journey in this week’s Small Business Spotlight.

What does the company do?

Offers a variety of marketing services for businesses.

Founder Chloe Zhao told Small Business Trends, “Noon Creative is based in NYC and provides PR, marketing, social media and event services to hospitality and lifestyle brands.”

Business niche

Tailor content to each brand’s unique needs.

Zhao says: “Noon Creative is known for a holistic and tailored approach to PR and Marketing in the lifestyle industry. In particular, the agency has helped many contemporary Chinese brands in the US to enter the target market and stay relevant One of his expertise lies in effectively translating Chinese culture to the American public.”

How the company started

After a successful project with a friend.

Zhao helped her best friend with PR while opening a restaurant, MáLà Project.

She adds, “It went so well (earned 60 media placements, including NYTimes for the restaurant in its first 6 months) that other restaurant owners in the area started reaching out to her because the word had spread.”

Biggest win

Winning a big client from bigger agencies.

Zhao explains, “We had two months to simultaneously pitch the client’s new opening to the competing agency. During those two months, we went out of our comfort zone and used every means possible to get as much coverage as possible, including contacting my senior student who I hadn’t spoken to in years to see if she was in the opening in her broadcast story. We also relentlessly researched each journalist and tailored our pitch to their areas of interest. After two months of sleepless pitching, we had twice as much coverage as our competitor. Our desk was just over two years old. It felt like the biggest win of my career.”

Biggest risk

Turning away from restaurants and catering during the pandemic.

Zhao says, “If we weren’t successful, we might not have had any new customers for months, no revenue, and no pay for our employees. Fortunately, we successfully signed a 6 month contract with a national food delivery app, which was at the intersection of our specialty and target customer. Working with them gave us enough boost in our portfolio and made it much easier for us to connect with other apps/e-commerce brands later on.”

Lesson learned

Focus on dream customers from the start.

Zhao explains: “Even though Covid . accelerated [the] Shifting to e-commerce with five years, people started shopping online for everything they need in their lives. We think e-commerce is the future. So the sooner we can work with these brands, the faster we can grow and make more of an impact in society.”

How would they spend an extra $100,000?

Helping other female AAPI companies.

Zhao added: “As a female founder of AAPI, I understand the harsh reality that women face when trying to grow their business. If I had an extra $100,000 in my business, I’d partner with a local nonprofit and allocate that money and my resources to helping AAPI women-founded businesses with my PR and marketing expertise. Many women-owned companies offer great products/services, but the owners don’t know how to market them. With my PR skills and the $100k, it would make a huge difference helping them survive the most critical early stages of business growth.”

Favorite work environment

Change it.

Zhao explains: “Because we could work anywhere with our laptops, I sometimes took the team to libraries and parks with Wi-Fi, etc. We went to work at MoMa once and it was one of the best experiences. It has given us so much inspiration.”

Image: Noon Creative, Chloe Zhao

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