Meta has introduced Music Revenue Sharing on Facebook. The new monetization feature makes it easier for creators to monetize videos that use licensed music from popular artists.
Now you can use licensed music on Facebook videos and still make money from it
Hailed by Meta as a ‘first of its kind’ feature within the music industry, Music Revenue Sharing empowers creators to generate a whole new revenue model.
A powerful tool for small businesses
Facebook has long been a powerful tool for small businesses. Creating and posting videos on the social media giant brings a host of benefits to small businesses, including brand awareness, messaging, and gaining traction at a low cost.
Now creators can earn an extra income from video content that uses licensed music from popular and emerging artists, such as Tove Lo, Post Malone, Leah Kate, Bicep, and more.
In a blog post about the launch of the new monetization feature, Meta wrote:
“It’s the first of its kind on this scale, benefiting creators, our partners, music owners and fans.”
The new feature is powered by Rights Manager. Rights Manager helps creators protect their copyrighted content on Facebook and Instagram and increase their revenue potential. It provides insight into how content is used. Music revenue sharing is also powered by Meta’s music industry partnerships
How it works
Creators must be eligible for In-Stream ads in their content and meet Meta’s eligibility standards for monetization. Videos must be at least 60 seconds long and contain both a visual and an audio component. The licensed music cannot be the main target. Featured songs must be covered in the Licensed Music Library, which contains all songs eligible for music revenue sharing.
Creators receive a 20% revenue share for eligible videos. One share goes to the music rights holders and one share to Meta.
Music revenue sharing began rolling out on July 25. Creators around the world can use the feature.
Initially, eligible videos will monetize in-stream ads serving in the US. However, Meta will expand this globally in the coming months where music is available on Facebook.
With over 2.91 billion active users, Facebook is a powerful tool for small businesses. The social media giant’s company page helps businesses connect with customers and increase their reach.
The music monetization sharing feature takes the opportunity Facebook offers small businesses one step further, allowing them to monetize their video content while engaging with followers.
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