Pallette Market brings unique cultural products to people all over the world

There are many diverse companies that provide unique products and services. But it can sometimes be a challenge to find them, especially if they aren’t active in your particular neighborhood. But Pallette Market aims to make this easier for everyone from the city to the suburbs. Learn more about the company and its origins in this week’s Small Business Spotlight.

What does the company do?

Provides a marketplace for products from various sellers.

Co-founder Donnie Chen told Small Business Trends: “Pallette Market is an inclusive marketplace that makes it easy for shoppers to discover and support products from sellers of different cultures and backgrounds. It can sometimes be difficult to find cultural products in the city. to find, imagine living in the suburbs!”

Business niche

Building an inclusive platform.

Chen says, “It’s about time we got a market that focuses on equal representation, rather than putting these products in the back end and calling it ‘international’.

How the company started

After a pandemic realization.

Chen explains: “During Covid I wanted to eat Jamaican roti and jerk chicken, but restaurants were all closed, I couldn’t go out! Then I realized, where can I find Jamaican products? Even if I want to cook it myself, who can recommend authentic products to me? The web is a black hole, which left me more confused than when I started.

“I live in the city, so before Covid, if I want Jamaican food, I go to a Jamaican restaurant. But since Covid I realized that if I couldn’t leave my house, or if I live far in the suburbs where there is no access to cultural food, what should I do?

“That’s why we started Pallette Market. To make it easy for shoppers to find culturally diverse products, and for entrepreneurs from diverse backgrounds to feel well represented.”

Biggest win

Community reassurance.

Since the company is new, they haven’t had any major wins yet. However, they have spent time doing research.

Chen adds: “As we were validating our idea, we received an overwhelming amount of positive feedback. This surprised us and made us really motivated to start using the platform!”

How would they spend an extra $100,000?

Achieving different goals.

Chen breaks it out, “??1. use 20k for marketing
2. 15k for freelance developers to ramp up platform updates
3. analyze the marketing efforts and then inject another 20k into targeted marketing
4. analyze the second level marketing effort, then inject another 20k
5. 5k to improve system infrastructure
6. 5k to improve software infrastructure
7. Outsource 10k Customer Support
8.5k for miscellaneous”

Background story

The founders used to present a children’s podcast.

Chen and co-founder Eiji Mine have been friends for over 20 years. In fact, they ran a popular children’s podcast together.

Chen says: “The podcast became one of the best children’s podcasts in the Apple Appstore and has been used in the curriculum of 2 public elementary schools in the US. When major broadcasters saw the opportunity, they started making children’s podcasts with bigger budgets and effectively expressed us.”

Image: Pallette Market, Facebook

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