Pennsylvania Brewer gets creative and BIG with the world’s largest QR code

DG Yuengling & Son Inc., the oldest brewery in America, has unveiled the world’s largest QR code grown from crops. The QR code is about ¼ mile long and ¼ mile wide, which is about the same length of 20 football fields.

Yuengling Brewery Unveils World’s Largest QR Code

The giant QR code was created in recognition of the agricultural industry, which plays an integral role in beer production.

To grow the world’s largest QR code from crops, Yuengling teamed up with Chalfant Family Farms, a family-owned farm in Farmland, Indiana. The crops were planted in May 2022.

A unique version of the brewery’s iconic Stars and Stripes QR code is currently appearing on special cans of Yuengling Lager.

Businesses think outside the box with QR codes

The story shows how companies are getting creative with the use of QR codes. Quick Response (QR) codes have been used by companies for years to help customers communicate while also making it easier to access information about their products or services.

From magazine ads to real estate signs, small businesses are getting more and more creative with QR codes to extend their reach to customers and create memorable and practical ways to convey important information.

Contactless payments

During the pandemic, many restaurants used QR codes to allow customers to view contactless menus to help limit the spread of the virus. The use of QR codes to enable customers to pay contactless also gained momentum during the pandemic, creating a safer way to shop.

Yuengling Brewery is at the forefront of generating creative QR codes to make a lasting impact on consumers.

The world’s largest QR code made from crops now features Yuengling’s limited-edition camouflage Team RWG cans. When scanned, fans will be given the opportunity to immerse themselves in a digital Stars & Stripes experience where they can donate to Team Red, White & Blue (Team RWB) and the brewery’s longtime veteran’s charity partner. They can watch the music video ‘More Beer’ by Stars & Stripes brand ambassador Lee Brice. Fans can then enter a competition to win tickets to see Brice on tour this summer and shop at the brewery’s virtual gift shop.

A QR code like no other

Sheryl Yuengling, a sixth-generation relative, explained the rationale behind the QR code.

“This is a QR code like no other. As we enter the second half of the summer, we wanted to offer a unique and fun memory to support Team RWB and have fun with Lee Brice. Today’s unveiling further highlights the brewery’s year-round campaign focused on supporting our country’s heroes.”

Yuengling has been in business since 1829. Production of Yuengling products is performed at two breweries in Pottsville, Pennsylvania, and one in Tampa, Florida. The creation of the world’s largest QR code made from crops, which will now be on specialty tins in the US until the end of summer, allowing customers to immerse themselves in a digital Stars & Stripes experience, is proof that if the When it comes to QR codes, the possibilities are almost endless.

Small businesses need to think creatively to make the most of the endless marketing possibilities of Quick Response codes.

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Image: Yuengling

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