Re-Fabbed tackles DIY and decor from multiple angles

Some companies have one niche. But others change and add revenue streams over time. Re-Fabbed falls into the latter category. The founder simply followed her interests and community to form an eclectic business model. Read about her journey in this week’s Small Business Spotlight.

What does the company do?

Connects with customers both online and in person.

Founder Brooke Riley told Small Business Trends, “??Re-Fabbed is a DIY/decorating website and social media company that inspires and teaches people how to decorate and create on a budget people can afford.

“Due to the success of Re-Fabbed and the way I’ve learned over time how to navigate and monetize the online space, I’ve also started an online coaching group to teach other entrepreneurs how to can grow and maximize the online space for profit as well. I have over 1000 people in that group at any one time, and over 2000 at some times of the year.

“I also own Re-Fabbed Boutique, an online-only boutique that sells women’s clothing, accessories and shoes. We serve all 50 states, as well as internationally.”

Business niche

Creating a close-knit community.

Riley says, “It’s close-knit and special. I create beauty on a budget, while bringing people from all walks of life together. I also share my faith without fear, bringing positivity into a world of negativity and fear.”

How the company started

Share renovations and decoration projects online.

Riley explains, “I knew I had a knack for doing and writing that sort of thing. So I brought it all together in a blog. Over time, as Re-Fabbed’s success grew, the boutique was born. from a need shown to me by my followers (my community) I got hundreds of questions about where I bought my clothes, jewelry, etc. So I started an online boutique where I could offer them the same styles and pieces that I have! ”

Biggest win

Be recognized as one of the Forbes Next 1000 entrepreneurs.

Added Riley, “Being seen in this industry was such a feat! Years of hard work, dedication and consistency led to this… and it felt like a huge win for not just my company, but the industry as a whole. ”

Biggest Risk

Start from nothing.

Riley says: “I had a very stable career with a good salary and excellent benefits. I live in a small rural town … so my career was one of the best in the area. When I started my company, my husband and I that after my first six months in business I would quit that job to continue with the business and be home with my kids (the main reason for even starting the business). leaving and going into the unknown was a huge risk, I was making ZERO money back then, but after prayer and much thought we knew this was the right step.

How would they spend an extra $100,000?

A new location.

Riley explains, “I would use it to build a larger office and warehouse for our company to house all of our employees together in a creative, beautiful space. We have outgrown where we are now… and we have more office space and stock space.”

Big step

Making a family business.

Riley adds: “Three years ago my husband also retired from his full-time career as a journeyman lineman of over 10 years and 6 figures/years to join me in running the business. He was always a HUGE support and on the go behind the scenes. But now he’s even more of an integral part of it. We both run this together. He is full time on the boutique side, running it and growing it to its full potential. We’re a TEAM… and that’s a good one!”

favorite quote

“Don’t go where the path may lead, instead go where there is no path and leave a trail.” -Ralph Waldo Emerson.

Image: Re-manufactured, Brooke Riley

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