Small Businesses on Amazon Made $3 Billion in Sales Leading up to Prime Day

Amazon Prime members purchased more than 300 million items worldwide during Prime Day 2022, saving more than $1.7 billion, according to information released by the online marketplace this morning.

This year, Prime members bought more than 100,000 items per minute, while in the US, more than 60,000 items were purchased per minute.

Small businesses selling on Amazon were also a big part of the huge sales figures.

This year’s Prime Day also saw Amazon’s retail partners, most of which are small and medium-sized businesses, sales growth in Amazon’s stores surpassing Amazon’s retail business.

All in all, customers spent more than $3 billion on more than 100 million small business items included in the Support Small Businesses to Win Big sweepstakes, held in the run-up to Prime Day.

During the two-day event from July 12 to July 13, 2022, Amazon Devices broke record sales and sold more devices than any other Prime Day event.

Best Sellers on Prime Day 2022

Some of the best-selling categories worldwide this Prime Day were Amazon appliances, consumer electronics and home appliances. Fire TV, Echo, and Blink devices were some of the best-selling items on Amazon worldwide.

Other best-selling items worldwide were premium beauty brands, including:

LANEIGE and NuFACEApple Watch Series 7Diapers and Wipes from Pampers and The Honest CompanyKitchen Supplies from Rachael Ray, Le Creuset and Hamilton BeachVTech and LeapFrog ToysVital Proteins Collagen WheyLevi’s Apparel and Accessorieshemical Guys Car Wash ProductsPet Products from NUTRO, TEMPTATIONS and GREENIES

Prime members in the US shopped the most on Wednesday, July 13 from 8 p.m. to 9 p.m. throughout the Prime Day event.

Small businesses brought in more revenue

During the three weeks leading up to Prime Day, customers shopped at small businesses in all 50 US states, with those in Delaware, New York and Wyoming selling the most.

“This special event was made possible by the support of our employees, vendors and sellers, and I want to say a big thank you to everyone for making this a memorable day,” said Doug Herrington, Amazon CEO. Global stores.

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