Snapchat launches Pixy, the drone companion that fits in your pocket

Snap Inc., the US camera and social media company that develops technology products and services, including Snapchat, has launched Pixy.

Snapchat launches Pixy, the drone companion that fits in your pocket

Hailed as a ‘friendly flying camera’, the pocket-sized drone can take and capture photos as it flies around a subject.

The selfie snapping drone camera flies in four preset flight paths. Without the need for a controller or setup, the camera can hover, orbit, and follow its owner’s lead. The drone lands gently at the end of its flight, in the palm of the user’s hand.

Snapchat popularity

Since its launch in 2011, Snapchat has grown to be one of the 15 most used social media companies in the world. With approximately 319 million active users on Snapchat every day, the instant messaging app offers invaluable marketing opportunities for small businesses.

Most loved by younger demographics, Snapchat is an essential social platform for small businesses looking to connect with people under the age of 35.

Boosting Snapchat Marketing

The Pixy camera is designed to make the Snapchat experience more fun, seamless and professional. For businesses that take Snapchat marketing seriously, Snap’s innovative new drone camera can help maximize the engagement and appeal of Snapchat messages.

As Snap writes in its description of the new drone camera, “Pixy complements Snapchat. Videos of flights are wirelessly transferred and stored in Snapchat Memories. From there, use Snapchat editing tools, lenses, and sounds to customize what you capture.” With a few taps, you can auto-crop to portrait and apply quick smart edits like Hyperspeed, Bounce, Orbit 3D and Jump Cut, then share to Chat, Stories, Spotlight or any other platform.”

Light and compact

Weighing just 101g and measuring 131.7 x 106 x 16.6mm, the drone camera is light and compact, meaning it can be easily transported. It comes with 16GB of onboard storage for up to 100 videos or 1,000 photos.

With a Li-ion battery, Pixy can perform up to eight separate flights, depending on the flight mode selected and flight duration.

The camera drone can be purchased in the United States and France for $299.99.

Indeed, for small businesses looking to take seriously the benefits of Snapchat marketing, the Pixy can be the perfect companion.

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Image: snap

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