The Atlanta Braves launch a version of their baseball stadium in the metaverse

This article was translated from our Spanish edition using AI technologies. Errors may occur as a result of this process. Opinions expressed by Entrepreneur Contributors are their own.

The Major League Baseball season has finally started and the Atlanta Braves have something to brag about in addition to the title they won last year by beating the Houston Astros. It is a replica of their stadium that already exists in the metaverse.

Rob Tringali | Getty Images

The digital version of Truist Park , which has not yet been released, will allow fans to visit a realistic environment created in the image and likeness of the real stadium, complete with a digital version of The Battery Atlanta mall. Once in the stadium, users can create their own avatars, explore the Atlanta Braves clubhouse, mingle with other fans, play mini-games and win prizes. In addition, the baseball team will gradually introduce NFTs and digital merchandise in an effort to reach the next generation of baseball fans.

The whole experience is powered by epic games the creator of Fortnite, and their platform called the Unreal engine

Introducing the virtual stadium, Derek Schiller , team president, explains: “It’s exciting to create a new way for fans to connect with our team and their favorite ballpark. The digital version of Truist Park offers unlimited possibilities to create unique interactions with fans in the metaverse and we are proud to be the first team to offer this immersive experience. We look forward to making improvements along the way that will continue to showcase the innovation of the Braves brand in the digital world.”

The baseball team has explained that the digital stadium will be available from April, although there is no clear date yet. You can register on this page to receive more information about the opening.

With this move, the Atlanta Braves join other sports leagues exploring the possibilities in the metaverse: from the NFL and its virtual store on Roblox to the BIG3 basketball league and the possibility of fans acquiring some of the teams for average profit-loaded NFTs. It wouldn’t surprise anyone if other MLB teams soon followed suit.


This post The Atlanta Braves launch a version of their baseball stadium in the metaverse was original published at “https://www.entrepreneur.com/article/424376”

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