As a small business owner, your time is precious. To learn useful facts about hiring virtual assistants and their benefits, don’t miss this video. Work Better Now co-founder and CEO Andrew Cohen sits down with Shawn Hessinger, the Executive Editor for Small Business Trends, to explain how virtual assistants can help build your brand without breaking your bank.
A new take on the virtual assistant for your small business
Click here to read more about Andrew Cohen and his virtual assistant agency.
Shawn: What is a virtual assistant? What does a virtual assistant do?
Andrew: That term has really changed since we started. Before it meant administrators and data entry outside our office, right? In other words, remote talent that could fill a gap in process-driven functions.
Now that position has really transcended and turned into something bigger. Everyone is working remotely because of the pandemic and they can use these virtual assistants in different ways.
Andrew goes on to say that while he sees them being used in executive administration, they are now being used in business development and marketing as well. He adds that he also sees VAs being used for social media channels, QuickBooks billing, customer service, and taking incoming and outgoing calls.
Shawn: What kind of people need virtual assistants?
Andrew: Our company motto is that every company should have an assistant. Take solopreneurs, for example, because they are a type of entrepreneur who can usually benefit from an assistant. If not, they’ll spend time doing repetitive, time-consuming tasks that someone else could do, helping them grow their business.
Andrew mentions that one of his clients is a shipping/delivery company and they use eight VAs from Work Better Now. Some of the tasks these assistants perform are:Taking Inbound Orders Follow up Customer Service, Call Customers Run Billing & Tabs via QuickBooks Schedule with the Drivers
Andrew explains it’s amazing what VAs can do, and the talent is there. And finding that talent, understanding how to hire, use and implement it in your business is important.
He said what his company once considered their target market has really grown into something much bigger, as the ability to leverage outside talent has grown since the pandemic.
For us, he says, there is no longer a barrier to telling people that they can work virtually. We all know that – since we’ve been doing it for the past two years. As a result, we know that you can use a virtual assistant for this.
Shawn: What are the main tasks that people use a virtual assistant for that we haven’t mentioned so far?
Andrew: If you’re an executive and you have an agenda and you’re setting up meetings, that takes a lot of time going back and forth between you and the person you’re trying to meet. You have an assistant do this for you. Anything that an executive assistant can do for you is really the best thing virtual assistants can do.
Other examples: sending invoices, making direct debits, following up on sales conversations. For example, you have a conversation with a perspective client and you let them know that you will send them information. These are also top things a VA can do.
Andrew says his company does what they preach. He goes on to explain that his company is a smaller company and 17 assistants work for them. He adds that 14 of them are in Central and South America, and those are the same 14 they rent out to customers.
He adds that the 14 do everything from social media management to recruiting and onboarding, such as processing incoming resumes and interviewing candidates.
Andrew says the company is hosting an event in New York in a few weeks, and that his executive assistant is performing tasks to set up the event, such as contacting the venues, setting up all the prizes, and managing the swag the company gives away.
Literally all those time-consuming jobs that you don’t have time for, that’s what our SA’s are working on.
In the video, Shawn and Andrew also discuss:The value proposition of a VA help with your small business — or the value of not going it alone. The huge differences between freelancers and virtual assistants. Where and how to hire a virtual assistant.
Let us know in the comments what you think of the video and if you’re considering using a virtual assistant after watching it.
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This post The future of the virtual assistant was original published at “https://smallbiztrends.com/2022/05/virtual-assistant-future-andrew-cohen.html”