The new NextivaONE brings your business phone and team collaboration together

The new NextivaONE business phone system seems to be much more than any other business phone system. And Nextiva says it’s definitely not just any CRM platform.

However, it is definitely a phone system. And it also performs as a CRM. But it also works as a team collaboration app with features that just about any small business team would find to meet or exceed their needs.

As Nextiva releases this new solution for small businesses, it says NextivaONE will really reduce the number of separate apps your business uses to get its work done, especially with communications.

“From the beginning, Nextiva’s vision has been to strengthen human connections,” said Tomas Gorny, Nextiva’s founder and CEO, of the new product release. “With our latest innovation, we help transform businesses with meaningful conversations that build strong and lasting relationships with customers. Our goal is to help our customers have great conversations effortlessly.”

NextivaONE Business Phone System Debuts

NextivaONE looks like much more than just another business phone solution or other collaboration app.

Small Business Trends spoke to one of NextivaONE’s designers just before the launch. Ray Harker, Senior Managing Director of Product Design at Nextiva, says: “During the COVID era, it became especially clear that people were working from home. And they had a lot of requests to process.

“The problem they tried to solve right out of the gate has to do with bringing external communications together. And the number of applications that people have to navigate through. They were looking for one application to do everything.”

nextivaone business phone system

So NextivaONE addressed that relatively new business need by bringing its phone system together with a team collaboration solution.

But it’s not just bridging those two functions. It makes them smarter with enhanced features. Here’s how to interact with your customers:

Threaded conversations: When a customer calls your business for the first time, one of your business representatives essentially starts the eternal conversation with that person. Notes from the conversation are saved for the next time they contact you. With NextivaONE, you can even measure that customer’s sentiment and set their communication preferences going forward, be it a call, text or email. Team management and call routing: If a customer needs the help of a specific team member, NextivaONE allows previous conversations (and any notes your team has already collected about a customer) to be moved to the person who can best help them.Tagged conversations: if your company gets a call about a product issue or even just to tell you how much they enjoy a product or service you offer, NextivaONE allows you to tag and organize those conversations. Customer Surveys: Get feedback from your customers using a survey tool built into NextivaONE. Usually, you have to rely on a separate third-party app for that and then spend the time and money integrating the data you collect into another app.

NextivaONE also does not abandon the functions that you are used to from a business telephone system. However, it is not just a traditional telephone system. It offers things like:

Unlimited CallsCall RoutingLocal and Toll-Free NumbersAdvanced VoicemailSMS/MMS

NextivaONE as a team collaboration app

All those features of a business phone are ideal for just about any small business. But most of the time, a phone system works independently of your team members. NextivaONE basically connects your work and team members to the phone system. That turns it into a centralized communications center, really, for your small business.

And it has all the data you’ve collected about your customers and their interactions with your business right in front of you.

Here’s a look at some of the features of NextivaONE that you probably already use for your business, but rely on at least one other app for. These happen directly in the NextivaONE system:

Voice/Video ConferencingScreen SharingInstant MessagingFile Sharing

Integrations for NextivaONE

NextivaONE instantly integrates with the communication apps you probably already use the most, such as Gmail and Outlook, where you currently store contacts. That can be the biggest hurdle when integrating a new phone or messaging system into your business.

Harker tells Small Business Trends that more integrations with NextivaONE are also planned in the future.

Big differences

There are some major differences that set this product apart from the packaging. Harker points to a big one that helps small businesses.

“Here’s an example. The dossier area is a bit special,” he says. “All communications, both inbound and outbound, are recorded in a central repository.”

Even video meetings that take place end up in this central location. The information is categorized and placed in certain files so that it is easy to find and use. You can retrieve one of these files in a team or one-on-one meeting.

Pricing and Availability of NextivaONE

NextivaONE is now the standard product that the company offers to new customers. Pricing levels are based on how much your business would use it.

The Essential plan starts at $18.95 per month per user and includes:

Unlimited VoIP CallsUnlimited Internet FaxesFree Local and Toll Free NumbersFull-time Customer Support

At the Professional tier, the $22.95 per month per user includes everything from the Essential plan, as well as enhanced customer communications and team collaboration. Companies also get:

Unlimited Audio & Video ConferencingBusiness Text MessagingTeam Collaboration Tools

The top tier for NextivaONE, the Enterprise solution, starts at $32.95 and adds features such as:

Call RecordingVoice AnalyticsConference RecordingMicrosoft and Salesforce Integrations

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Image: Nextiva

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