Thrive on overload makes you an information processing ninja




Thriving on Overload gives you a system and process that makes processing technical, research, and other types of information you come across a breeze.

Thrive on overload

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As an entrepreneur, you are probably constantly bombarded with information. And if you’re not careful, it can quickly lead to overwhelm. But there is no need to panic.

In his book Thriving on Overload: The 5 Powers for Success in a World of Exponential Information, Ross Dawson provides a simple guideline and framework for handling the fire hose of information entrepreneurs face on a daily basis.

I received a review copy a few weeks ago and thought I’d give it a try. As someone who is constantly trying to make sense of information, I can tell you that this process has worked for me.

In fact, when you get into the book, you’ll find yourself thinking, “I do that all the time!” But the truth is that you did it unconsciously and not consistently.

That is what makes this book so practical and worth reading. As you flip through the book and do the exercises in each chapter, you’ll find yourself pulling the golden needles of relevance out of the information haystack effortlessly and effortlessly.

About Ross Dawson

Ross Dawson is a leading futurist, entrepreneur and keynote speaker. He is the founder of Advanced Human Technologies, a company that helps companies with planning for the future.

He has worked with some of the most powerful brands you know, such as the Boston Consulting Group, Citibank, Coca-Cola, Google, Interpublic Group, Microsoft, News Limited, Oracle, Procter & Gamble, PwC, Visa and Walmart.

Dawson regularly addresses business and government leaders in more than 30 countries about the future. He has also appeared on ABC TV, BBC, The Guardian New York Times and VICE media.

But more than all these qualifications, I think the most important thing is how well he communicates this process. I think that’s because of the decades of research and observation he used to create these information processing techniques.

A brief overview of the 5 forces for success

Let’s start with this magical and intuitive process for dealing with information!

Purpose: For what purpose do you need this information? How will it help your business in some way? Is there a specific reason why you need this data? How will it impact your business strategy? Framing: In what ways does this information help support your business goals? Is it customer data that can help you understand what they want and need? Sales figures showing which products are selling well? Internal process information that can help you optimize your workflow? Whatever it is, knowing how this data contributes to the success of your business will help you make the most of it. Filtering: One way to become a more efficient learner is to develop your filtering skills. Being able to separate relevant information from irrelevant information can save you a lot of time and energy. Note: What information deserves your attention? This is an exercise to avoid distraction. Filter out the noise and focus on what’s important. Train yourself to pay attention to the things that matter Synthesis: This is all about taking disparate bits of information and making them work together for your business. It’s about seeing the big picture and putting all the pieces together into a cohesive whole.

3 Reasons Thrive On Overload Is Worth Reading

Thriving on Overload is worth reading because:

You’ll save hundreds, if not thousands, of hours of weeding through useless information. The exercises guide you through each “strength” so that you go home with a set of personalized guidelines for consuming information. This book shows you how to learn more deeply and integrate the information you use

By the time you finish reading this book, you’ll be an information-processing ninja.


In this world of information overload, we need to find ways for our brains to prioritize what’s important.

Thriving on Overload gives you a system and process that makes processing technical, research, and other types of information you come across a breeze.

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