TikTok launches Follow Me for small business users

TikTok has launched Follow Me, a multi-channel educational experience designed to help small businesses optimize the video sharing portal to maximize results.

TikTok launches Follow Me for small business users

Follow Me is a six-week program that runs from July 11 to August 19. The program will serve as a resource for small businesses looking to get started with marketing campaigns on TikTok.

TikTok and Small Business Marketing

In 2021 TikTok celebrated a milestone of attracting 1 billion active users. The short video app is rising in popularity and is a platform that small businesses can’t afford to ignore. From growing brand awareness to increasing leads, prospects and conversions, TikTok offers huge opportunities for small businesses to expand their reach, increase profits and grow.

follow me program

For small businesses thinking about leveraging the many benefits TikTok is first creating, the Follow Me program empowers business owners to learn from other businesses and gain insights and inspiration from expert small business guides.

As TikTok said in a statement regarding the launch of Follow Me: “The 6-week program will run from July 11 to August 19 and will provide SMEs with resources to get started on TikTok and take their small business to the next level. . Follow Me will serve as a guide for SMBs looking to share their stories, build their community on TikTok, and achieve their business goals.”

Telling authentic stories

TikTok provides small businesses with a platform to take followers behind the scenes and tell their unique business story. The Follow Me experience will educate small businesses about best practices for integrating their brand’s story into their TikTok videos.

The 6-week email series offers several learning roadmaps and includes a guide to setting up a free business account on TikTok. From the Business Account, brands can start building authentic connections with the TikTok community.

TikTok Creative Center

Follow Me program participants also have access to the Creative Center, where users can discover what’s trending on TikTok and get the inside scoop on things like the most popular hashtags, songs, creators, videos, and more.

The Follow Me educational series also provides insight into how TikTok’s ad management and promotion features can be used to further amplify the results of marketing campaigns.

In addition to step-by-step guidance on how to start and grow on TikTok, Follow Me users can access professional tips from other small business owners. They also receive invitations to exclusive learning opportunities.

Follow Me Comes is a free program and comes with no obligations, just a platform to help small businesses improve their results on TikTok.

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