TikTok has announced that they are now accepting applications for the third round of their Support Black Businesses accelerator program.
TikTok Support Black Businesses Accelerator Program
The program is designed to elevate the voices of Black-owned companies on TikTok’s increasingly popular platform through exclusive access to resources, benefits, and networking opportunities. The program was originally launched in 2020 to provide black business owners with tools and resources to help them achieve success, along with creators and other entrepreneurs.
Celebrating Black Business Month
The announcement comes as we Americans celebrate Black Business Month in August, which pays tribute to the significant contribution of black entrepreneurs and entrepreneurs to the nation’s economy.
TikTok’s Support Black Businesses accelerator program aims to shed light on the creativity, innovation and profound impact that Black businesses have had on the TikTok community, as well as their local communities.
Appreciating a diverse community
TikTok released a statement announcing their Black Businesses accelerator program: “On TikTok, small businesses share their stories from their workshops, kitchens and storefronts because it provides a place where they can creatively connect with their communities and create new opportunities for their businesses. companies can create.
“We value our diverse community and this is especially true for the Black owned companies who work every day to realize their dreams and grow their business on our platform. In a world with so many headwinds and challenges, we are committed to taking Black-owned businesses to the next level by providing a level playing field to scale and succeed on our platform.”
They also explained how the program works, saying: “The third round of Support Black Businesses builds on the program we launched in 2020 to provide the tools and resources to help black businesses, creators and entrepreneurs achieve success. During the four-week virtual training course, select participants will receive exclusive access to business resources and benefits and join a community of like-minded founders and owners to connect, support, learn and improve each other.”
The CEO of gourmet cookie company Love You Cookie, Sahr Brima, joined the Support Black Businesses 2021 cohort, adding: “The TikTok Support Black Businesses program has had a significant impact on our business. Not only did the program give us national exposure, it also gave us the tools and resources to succeed on TikTok.”
How to Apply for the Support Black Businesses Accelerator Program
As of August 8, Black-owned companies that meet the eligibility criteria have been invited to apply for the next cohort, with finalists notified of their acceptance in early September. The new program starts on September 12.
To be a part of this upcoming Accelerator Black Business Support Program, your company must identify as a Black-owned company based in the United States. It must also offer a product or service online and have a presence on social media, although a TikTok account is not required as they understand that the short video platform will not fit any company’s marketing strategy. The final requirement is a commitment to attend every weekly webinar during the program.
Those who don’t qualify or just want to lend their support can use the #BlackOwnedBusiness hashtag on TikTok and other social media platforms.
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