Twitch plans to cut subscription revenue by 50% and content creators are not happy

This article was translated from our Spanish edition using AI technologies. Errors may occur as a result of this process.

twitch , the live broadcasting platform, has become a headache for other digital media outlets such as YouTube and Facebook. The reason? Little by little it has grown and is stealing some of the advertising budget. But despite its success, Twitch has sparked the ire of streamers using it by announcing changes to its business model.

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According to Bloomberg, the platform plans to reduce the revenue streamers receive from subscriptions from 70% to 50% , in exchange for freeing them from the exclusivity to which they are now bound. In addition, Twitch is considering creating an incentive plan for content creators to include ads on broadcasts to offset the discount on subscriptions. While streamers can currently run ads, they often don’t, feeling that viewers stop watching when ads appear that interrupt broadcasts. The changes could be released in the summer of this year.

Given the news, several users have expressed their dissatisfaction on social networks, arguing that the content moves Twitch and is generated by them. Those in attendance included Alexelcapo, ElRichMC, BaityBait, Ibai Llanos, Parker Mackay and Zach Bussey.

The Twitch thing is crazy.
Its downhill with no brakes. Though it had been coming for a long time. It’s a bubble and it bursts. They also have no competition, they can do whatever they want.
We’ll talk at length tomorrow.

— Alexelcapo (@EvilAFM) April 27, 2022

I’ve been on the 70/30 Twitch contract for about 6 years and can only say the change should be here to move everyone from 50/50 to 70/30. I don’t understand how there are creators who charge only 50% of what they generate. Makes no sense.

— ElRichMC (@ElRichMC) April 27, 2022

Twitch: a little history

Launched in 2012 as a platform focused on broadcasting sessions of digital sporting events, it grew out of: created by Justin Kan and Emmet Shear to broadcast live video game sessions.

Twitch was acquired by Amazon in 2014 for $970 million and quickly became one of the favorite tools for video game streamers. Today, the platform has over 140 million monthly active users and over 107,000 different transmission channels. Some of the figures created on Twitch, such as DrLupo and TimtheTatman left the platform in 2021 to move to YouTube.

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