Let’s face it, you’re probably not on TikTok because you think it’s just for the Gen Z users and cat videos. Nothing is less true. #ICYMI – TikTok app now has 1 billion active global users and trends are its lifeblood.
Just like in the fashion world, the best TikTok memes come in and out of fashion quickly. It is the circle of life.
What are TikTok trends?
Simply put, TikTok trends are a collection of short videos grouped by popular hashtags, songs, or sound effects. New trends pop up every day, and it is one of the reasons why TikTok is one of the most creative and entertaining social media platforms.
TikTok users can find the biggest trends on the Discover page.
Why you should pay attention to trending TikTok
While it may not be feasible to be on all social media channels, leaving TikTok off your marketing strategy is a mistake. You need to create TikTok videos that resonate with your audience.
There are tons of content ideas for TikTok that you should take advantage of. But first and foremost, here are four reasons why you should pay attention to what’s trending on TikTok.Maximize creativity: Social media users are hungry for authenticity and human connection. Use trends to position your business as one that is conversational, friendly, and easy to communicate with. Reach more people: TikTok’s algorithm favors trending TikTok videos. Tap into a trend to get more views and engagement. Boost your credibility: Trends are the easiest way for your brand to fit into a conversation. It’s a great hack that you should use to increase your audience and engagement. Stay ahead of your competitors: Trends give you a perfect opportunity to see how your competitors, audience, and industry influencers interact with the platform. These insights should feed into your marketing strategy.
Where to find the current TikTok trends
Top trends come from a variety of features in the app. One of the easiest ways to identify TikTok trends is to browse the “Discover” tab. There are also some popular hashtags like the #trendalert that you can follow to identify emerging trends. Also pay attention to your For You page. If you notice a certain sound appearing on every TikTok video, it’s probably gaining traction.
11 TikTok Trends Right Now
TikTok trends move very fast. Today’s TikTok viral trends may be old news tomorrow. To help you out, here are some of the best TikTok trends.
1. Most Popular TikTok Trend
One of the most popular TikTok trends of 2022 is the branded hashtag challenge. In this challenge, users create their hashtags and ask followers to create TikTok content based on the challenge.
This is a very popular strategy as it can help you get a lot of attention and go viral. A popular example was the #ReadySETGo challenge.
2. Trackstars Viral TikTok Trend
This fun trend, first created by @cityboyj, has been transformed into a runaway challenge by TikTokers. Users set their cameras between three and ten seconds and everyone tries to run out of the frame before the clock hits zero.
The people captured in the photo fail. It’s Millennials and Gen Z’s version of hide and seek.
3. Image Trend
This is one of the simple viral trends on TikTok where you put up pictures and say ‘someone falls in love with you’. Use high-resolution images to showcase yourself or your work.
It is one of the best trends for companies to showcase their products and aesthetics.
4. Tell me without telling me
The origins of #TellMeWithoutTellingMe trending videos can be traced back to 2019 on a completely different social media – Twitter.
In this trend, users are revealing information about themselves without explicitly saying what they are revealing. For example, a TikTok user might respond to the phrase “tell me you’re tall without telling me you’re tall”. The user then shares video content that addresses the question without mentioning the censored word.
5. I will never forget you
For something nostalgic, the #illneverforgetyou is the perfect trend. Use this trend to highlight someone who has had a huge impact on your life, such as a mentor, friend, sibling, or parent. Companies can use this trend to show appreciation to their customers.
6. Vogue Challenge
This challenge began as a more serious commentary on racial justice and diversity with photographers and stylists posting photos of those underrepresented in the fashion industry.
Today, businesses can use the #VogueChallenge to share photos of people using their products, showcase their best-selling products, or the latest campaign photos.
7. Silhouette Challenge
This is one of the best trends for fitness companies like gyms. This challenge starts with the sound of Paul Anka and slowly transitions into ‘Streets’ by Doja Cat. Many content creators use this trend to create viral dances.
8. Lip sync
Lip sync is a common theme in TikTok videos. It’s an easy way to pass a message with an already popular song, movie clip, or television show. Get a lot of followers by syncing your video with other creators’ audio.
9. Squid Game
As you’ve guessed, this challenge borrows a lot from Netflix’s most successful TV show. The show is about a brutal survival game that inspired countless memes and trends.
10. Hard Knock Lifetime
Created by @jamiejukesuk, this TikTok trend borrows from the popular classic song. Many creators now use the song to creatively showcase different aspects of their work.
11. Main Character Trend
This meme pokes fun at the idea of being the “main character.” It calls on people to appreciate every detail of their lives and aims to make ordinary everyday life a little romantic.
Stimulate your own TikTok trends
To create a major new trend, it must be recognizable. If it makes your audience laugh, so much the better. The trend “Yo bro, who got you smilin’ like that” is an excellent example of this.
Follow any popular TikTok account and you will find that there is an X factor.
Many successful TikTok creators use surprise and emotion for a viral trend. Here are some great tips on how to go viral on TikTok and how to duet with someone on TikTok.
Image: DepositphotosMore in: TikTok
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