Why one entrepreneur took over a business in Massage Heights during pandemic closures

During the early days of COVID-19, many businesses are closed. And some entrepreneurs decided to walk away from their business altogether.

But there are also those who took over entrepreneurship after these closures or dived into entrepreneurship. Tracy Welsh is one such entrepreneur. She jumped into a challenging industry during the height of the pandemic by acquiring a company in Massage Heights. Read her story in this week’s Small Business Spotlight.

What does the company do?

Offers massage and spa services.

Welsh told Small Business Trends: “We provide members and guests with professional, affordable resort-quality massage, skincare and wellness services. We also offer a range of advanced add-ons, including hot stone therapy, hemp massage, healing foot scrubs and skincare upgrades such as power masks, peels and boosters, we also have a well-stocked retail department with a high-quality skincare line and products that members appreciate.”

Business niche

Provide a clean, friendly environment.

Welsh says: “Our company is known for taking customer service to the next level. We pay close attention to detail and we always make sure to ask and remember what is happening in the lives of our guests and members. Many people don’t always get a lot of human interaction throughout their day, so we make sure to provide comfort and familiar faces. And for those who aren’t looking for interaction and prefer to relax, we respect that and make sure everyone gets what they need from us. During the pandemic, we have prioritized sanitation and cleanliness as we want all our massage therapists, guests and members to feel healthy and safe.”

How the company started

Take over after closing.

Welsh explains: “The business was originally opened by the previous owner, Angela, who built two Retreats from the ground up, about 50 kilometers apart. I worked with Angela for years as a former Retreat Director, but found myself at a crossroads when she announced she would not reopen her Retreats after the state-imposed closures. Then I took the plunge and bought the Cedar Rapids Retreat and took over the membership base from the other Retreat closure.”

Biggest win

Retention of staff and members after the pandemic.

Welsh adds: “After 40 employees had moved, we continued, less than a year and a half later. With only a month behind us, our entire city was shut down after a land hurricane (derecho) hit, which was completely uncharted territory. We continued with the unexpected and did everything we could to stay open.”

Biggest Risk

Taking over during state-imposed shutdowns.

Welsh says: “Signing a ten-year franchise agreement is quite a commitment, along with moving from Retreat Director to the first franchisee. When I bought the location, it wasn’t even legal to open at the time. And it was scary not knowing when I could open, especially during the pandemic. Despite being many unfamiliar with the added pandemic stress, I did know that there was a lot I saw firsthand as a Retreat Director that I could now change as an owner and operator.

Favorite part of running the business

Meeting interesting people.

Welsh says: “Every day there is something new. Although you can only anticipate so much, you meet a lot of great people. I learned a lot from the people who come in, from the members to our massage therapists and beauticians. We are always growing and one day is never like another.”

favorite quote

“No one can make you feel inferior without your permission.” -Eleanor Roosevelt.

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Image: Massage Heights, Tracy Welsh


This post Why one entrepreneur took over a business in Massage Heights during pandemic closures was original published at “https://smallbiztrends.com/2022/07/massage-heights-business.html”

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