Small businesses are no strangers to the quality versus quantity challenge because it is almost always difficult to maintain the level of excellence at scale. Zoho is familiar with that problem.
“There is always a constant battle between doing more things and doing everything right,” said Prashanth VK, Zoho Head of Market Strategy and CX Thought Leadership. “It’s like the classic story of quality versus quantity. There is certainly no universally good answer.”
However, with the launch of its new Marketing Plus platform on May 10, Zoho hopes to provide those and other needed marketing solutions for small businesses. The new Zoho Marketing Plus platform enables collaboration and combines marketing efforts across different aspects of a campaign.
“Consumers and digital marketing continue to evolve at lightning speed and marketers are struggling to keep up. It is becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data and ROI,” said Zoho Chief Operating Officer Mani Vembu in a press release.
“The complexity of data and personalization at scale only increases the pressure on marketers and CMOs to deliver effective campaigns and revenue,” added Vembu. “By eliminating redundancies and confusion from multiple silo solutions, Zoho Marketing Plus maximizes productivity and teamwork, allowing marketers to remain agile and collaborative amid evolving customer needs. If marketers are not bogged down in operations, they can deliver creative campaigns that foster meaningful relationships between the brand and customers.”
What is Zoho Marketing Plus?
Zoho Marketing Plus is a unified platform that empowers marketing teams to build continuous and consistent customer experiences and deliver more personalized customer journeys.
Marketing platforms are tools that connect marketers with their consumers while building awareness, engagement and community. After all, marketing is about more than presenting a single message on a single channel. But integrated and unified marketing platforms are often not suitable for small businesses. Zoho’s Marketing Plus platform allows small businesses to drive engagement in every customer contact, while confidently managing their unique marketing processes.
With Zoho Marketing Plus, businesses of all sizes can:Keep teams aligned by granting the right access to the right marketer, enabling seamless collaboration.Optimize marketing efforts across multiple channels with support for email, SMS, webinars, events, surveys, social media and presentations.Manage campaigns more effectively by creating activities, assigning task ownership, tracking progress, and collaborating in real time. Store and share marketing materials with centralized file management† Marketing materials such as presentations, documents, quotes, white papers and PDFs can be stored in one place. Measure marketing success with powerful insights† By combining data from different marketing activities, teams can see at a glance which channels, campaigns and messages are having the best impact.Automate Marketing Activities by building multi-channel customer marketing journeys that engage every lead and customer.Access everything in one place† Instead of switching between products, tabs, accounts and user experience, Marketing Plus users can access all their marketing efforts on a single screen.
Zoho Marketing Plus offers solutions
Zoho’s new Marketing Plus platform is designed to help small businesses get the most out of their marketing efforts by overcoming four primary challenges:
1. Small businesses struggle to do better.
Quality or quantity? It’s a decision too many small businesses have to make. How do you scale your marketing efforts while maintaining the same quality standards? The Zoho Marketing Plus platform makes it possible to find a middle ground by following every project from start to finish, managing every activity on every channel in one location and working together to create and manage assets on the same platform .
2. Small marketing teams can struggle to personalize customer engagement.
Personalized engagement is a goal of almost every marketing team, but it’s not easy to achieve. How do you systematically deliver valuable content to customers based on an understanding of what they need? It takes three components: valuable content, deep context, and a system to deliver the content. The Zoho Marketing Plus platform provides the ability to segment the customer base based on various criteria. Then marketers can analyze each segment individually and determine the best plan of action.
3. Small businesses tend to have less access to data analytics and powerful insights.
Data is the clay that allows marketers to fulfill monumental experiences, but most small business marketers don’t have access to the data they need. If they do, they may have to manually search for it or receive it once it’s too late to be of any use. Zoho Marketing Plus uses tools such as heatmaps, scorecards, and session recordings to show marketers how users interact with their content. By combining quantitative data with qualitative information about user behavior, marketers can improve their content and create the right kind of engagement with their target audience.
4. Small businesses are finding it harder to deliver great customer experiences.
When a small business reaches a certain growth momentum, inferior customer experiences become more apparent. Unfortunately, most small organizations have a limited number of sales and service employees. Thanks to Zoho’s Marketing Plus platform, the ability to manage and monitor those customer-facing functions can go a long way toward improving the overall customer experience.
Zoho Customer Success Stories
Customers who previewed the software noticed this.
“Our previous marketing solution required time-consuming and expensive customization and technical support to provide our customers with experiences that were not scalable or provided meaningful insights,” said Sundeep MV, chief marketing officer for Techademy, in a press release. “We embraced Zoho Marketing Plus, integrated Zoho CRM, and now we have a full-stack, unified sales and marketing solution where every relevant stakeholder in the organization is armed with the data and tools to drive engagement and drive the customer experience. Our evangelism, marketing, pre-sales and sales teams work together within a single dashboard on the platform, which contains all the content and data we use to gain actionable insights and grow the business.”
Austin-based Iron Roots CEO Saru Saadeh has been using Marketing Plus components for quite some time. He likes to have access to all tools on one uniform platform.
“What I really like about Marketing Plus is that it brings everything together,” explains Saadeh. “So before the rollout of marketing plus, we would still be using many of the tools within the suite, but also as a complement. The main difference for us is that this has allowed us to bring the planning component into the rollout of different marketing strategies.”
Saadeh further described his company’s experience with Marketing Plus.
“What’s nice is that it gives you a kind of omnichannel view, allowing you to build what we specialize in, which is kind of cross-channel touchpoint strategies that span multiple formats and styles,” he says. “And I don’t think enough has been said about how powerful each of the Zoho applications is as standalone tools. Bringing everything into one face was fun. It creates a nice feedback loop of planning, implementation, tracking and allowing that data to fuel additional ideas and marketing tactics. And so I think it’s definitely filled with applications that are powerful standalones and really allow us to harness the power of each in a unified way with Marketing Plus.
Saadeh even noted the affordable price of Zoho Marketing Plus, which he says helps even the playing field between small businesses and large companies. At $25 for the first user and only $10 for each additional user, the platform is one of the most affordable on the market.More in , Zoho Corporation
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