There is a difference between a company and a brand. To communicate clearly with consumers, your business needs a cohesive brand story and image. And Zoom Into Life Studio can help you create one.
Read on for this week’s Small Business Spotlight to learn more about the branding process.
What does the company do?
Provides branding and marketing services to businesses.
Founder Puja Misra told Small Business Trends, “We help entrepreneurs and small businesses transform into brands.”
Services include:Brand StrategyBrand IdentityPersonal Brand & Corporate PhotographyVideo Marketing & ProductionWebsite Design
Brands help you stand out.
Misra says, “We have a special framework we’ve built over the past decade that helps companies humanize their brand and build authentic connections with their target audience.”
How the company started
To help small businesses.
Misra added, “After working with major fashion and corporate brands for about two decades, I realized that small business and family business owners work so hard. They put their sweat, blood and tears into serving their customers, but get not the success they deserve because they are not competitively positioning their company as a trusted brand.That sparked the spark to go on a mission to help people realize their dreams by making them successful in their business.
Invest in training.
Misra says, “I started my business with $200 in my hands. …Either I could invest it in training and learn how to market my business, or I could keep that money and do it myself. It took me a day to make the decision and I chose to invest in myself and training and the rest is history…”
Don’t let anything stop you.
Misra explains, “As entrepreneurs, we need to learn that our business is our top priority and that nothing gets in the way, not even me. I would tell myself to be fearless in pursuing what your heart desires and passionately believe and stand behind it with all your might.”
How would they spend an extra $100,000?
Invest in a physical space.
Misra adds, “I would invest in creating a dedicated studio space for my clients and my team, and hosting community networking events to bring creative and passionate minds together. Use the space to nurture the next generation of entrepreneurs.” inspire and most schools train children to become employees and not entrepreneurs.”
“Whatever you imagine and believe it can achieve.” – Napoleon Hill.
Favorite team member
Misra adds, “My dog Shipoo “Sparkle” is our Director of Excitement and all customers love her!”
Image: Zoom Into Life Studio, Puja Misra
This post Zoom Into Life Studio transforms companies into real brands was original published at “https://smallbiztrends.com/2022/06/zoom-into-life-studio-transforms-businesses-into-brands.html”