All businesses need to generate constant revenue to thrive. There are multiple ways to generate leads online. Most of these ways require you to pay. For instance, Google ads put you on the first page of Google. No doubt, you will make sales there. You will make a lot of sales. However, you are also paying a portion of those sales to the Google.
How to reduce your advertising spend
In order to increase your profit, you need to find a method where you can save money on your advertising spend. It is either saving on the ad expenses or more sales than before. Both would work as long as you are earning a massive profit.
Hence, you need to find methods to reach on the first page of Google without spending money on advertisement.
SEO or search engine optimization is the method to increase your Google rankings. Ideally, people prefer people with natural rankings on Google to the ads displayed on top of the page.
SEO, if done right, can bring you tons of customers. You are going to save a lot of money on advertising here. Your revenue will also increase.
How to do SEO
You need to optimize your content. The first step is keyword research. You must understand which keywords are searched for what intent. You need to find the keywords that could bring you most sales.
Use those keywords in your content. Use keywords even with your product descriptions. You need to optimize everything carefully.
SEO takes time so being patient is required here. You are not going to see the results overnight.
Take expert help
Initially, it is better to take some assistance. SEO is a rather complicated process. If you want to find a good seo company Thailand has more than enough to offer. You can search for one and get in talk with them. These companies have experience with different niches and already know what works and what not.
You will also get to learn a lot with them.