In this digital age, it is necessary to have a good m-commerce strategy to boost your sales. This is due to the rise in the use of mobile devices worldwide, which has made life easier for consumers. Now almost everything is possible to do through a smartphone.
The best thing about these new technologies is that people can buy the products they want, when and where they want. Without leaving aside that they can interact more closely with the brand, they are buying from.
Just as the way people communicate has evolved, so has consumption. Therefore, companies must focus on creating an m-commerce strategy that allows them to reach all the public that lives connected to their mobiles. Various social media agency in Bangkok also make use of this model.
What Is M-Commerce, And How Did It Come About?
Many may not know what exactly, and even less how m-commerce or mobile commerce came about. It is nothing more and nothing less than the sale of products or services through platforms for mobile devices. Some tools that can be used by users who have a smartphone or a tablet.
Previously, mobile commerce was limited to SMS messages, which came with advertising or discounts, among other brand actions. To this, then the campaigns through email marketing were added. To make these purchases, you needed to be connected to a computer, since before mobile devices did not have as much capacity.
Thanks to the evolution of technology and all its advances, the purchasing process through smartphones are now possible. And this type of trade is gaining strength throughout the world. However, it does it with a very different use. For example, in Latin America, it is still in its infancy, while in the Asian continent with many social media agency in Thailand, it is where it has the highest penetration. The time will probably come when businesses should have it as a requirement and not just a trend.