Performance metrics work as a kind of compass that will indicate whether you are on the right track to achieve your goals. They are closely linked to your strategy and show your e-commerce performance in a clear and measurable way. One of these strategies is choosing a trustworthy platform for your e-commerce. Online there are various options, but you need to choose the best only. Before letting you know the metrics of a successful e-commerce, it is recommended that you must compare between the e-commerce platforms and choose affordable service. If having an e-commerce website has been your dream, then take this ecommerce platform reviews online and choose the best e-commerce platform.
E-commerce website metric
Like any business, e-commerce requires constant monitoring. The objective is to identify what is working or not, adjust the strategy, notice changes in performance to react quickly and continuously optimize results. Therefore, it is necessary to select the most relevant ones. In the case of an e-commerce, we can highlight some primary main metrics.
If people don’t get to e-commerce, obviously, they can’t buy. Monitoring how many users access the e-commerce site will help determine strategies to attract more visitors, such as improvements in SEO and creating referrals via the web via backlinks. Traffic can be monitored daily, but for smaller scale e-commerce, a weekly follow-up may be enough.
Unique visitors vs. Recurring visitors
Getting a million hits on your e-commerce looks great, right? But be careful! If all of these accesses are unique, and none are recurring, your online store is probably having a problem. This metric indicates whether users return to the site within a certain period. If the proportion of repeat visitors is very low, the site may be poorly functional or does not meet consumers’ purchase expectations. Other metrics that also help to identify these problems are the time spent browsing the site and the number of pages viewed per visitor.
If you know that people are coming to your e-commerce, this is good. However, it is even better to know how they are getting there. By discovering the main sources of traffic, you can adjust your strategy to exploit them to the maximum. Putting it simply: find out what’s working and do more of it. Of course, it is also useful to identify where users are not coming from. You may be investing a lot (time and / or money) in sponsored ads, for example, without getting a return. Then, you can change the way this feature is being exploited.
Conversion is important
A positive conversion in e-commerce means purchase in most of the cases. How many users reached your pages and actually made a purchase? In other words: how many visits actually turned into sales? This metric is essential to analyze the effectiveness of your pages and to improve conversion opportunities. Still don’t know what your conversion rate is? Calculate now with the Conversion Calculator for E-commerce available online.
Quantity and quality of product reviews
Product reviews are user-generated content. Therefore, you do not directly control your production. This is precisely why they can be considered an interesting indicator of customer engagement, in addition to allowing a partial assessment of levels of satisfaction and dissatisfaction. It is important to emphasize that you must be attentive to each review published on your website. First, they are an important source of information for making decisions such as removing an item from the catalog or changing carriers. Second, it is necessary to moderate any comments that may be offensive.
Perhaps this is the most relevant metric for e-commerce. The shopping cart abandonment is the situation where the user places items in the virtual shopping cart but did not finish the purchase. Many factors can lead to this withdrawal, such as the final cost of shipping or delivery time. The vast majority of e-commerce have ways to automatically send a reminder to the user who abandoned the cart. Some even send this reminder accompanied by some special condition – such as a discount – to close the order.
Average response time
How long does your e-commerce take to answer a question or request sent through the official communication channels? This customer service metric allows to identify a possible neglect, disorganization or the need to increase the number of attendants. And remember that service agility is directly related to customer satisfaction. Several e-commerce use a chat on the website to speed up the response time. In this case, it is more interesting to follow the service queue throughout the day. It is possible that the queue gets longer. In addition to the average response time, another essential metric for customer service in e-commerce is the average time to resolve complaints. This indicator is more complex, and can be subdivided according to some categories of problems, such as defective product, product sent incorrectly, delay in delivery, etc.
It is not surprising that one of the main factors that lead consumers to choose this or that e-commerce is the price. It is thanks to this factor that companies specialized in comparing prices between various e-commerce have appeared. Knowing this, it is essential to monitor the market, analyzing how the price offered to customers compares to competitors. Still in relation to price, it is worth mentioning that e-commerce needs to be dynamic. That is why the giants of the segment are always developing some sales action. In many cases, these actions do not last more than a day. Have you noticed that many online stores have a specific section of offers that change every 24 hours? This dynamism ensures that e-commerce will take advantage of every opportunity to sell more. If the price goes down and the profit margin decreases, at least the store wins in volume.
So, now that you know the important metrics of the e-commerce website, it will be easier for you to open your e-commerce. Choose the best platform and get your e-commerce today.